Multidisciplinary designer and artist currently based in Melbourne.
Work
Fine Art
Solo exhibition: Observations
Sketchbook
hello@elladoyle.com
Multidisciplinary designer and artist currently based in Melbourne.
Work
Fine Art
Solo exhibition: Observations
Sketchbook
hello@elladoyle.com
Live activation
Commissioned by AMF1 at the Australian Formula One Grand Prix as a live artist, the project involved creating a mural over the weekend and painting during an evening dinner in the pit lane. The activation proved highly successful, with the surfboards finding a new home at Pepperstone, signed by Lawrence, Andy, Alonso, and Lance.
From collaborating with the team on creative direction and sourcing the custom plain boards, to executing the artwork and organising delivery to Pepperstone, this project was nothing short of exciting.
Uncertain of where the boards would end up, the composition had to be considered both laterally as a polyptych and vertically on each board, ensuring the narrative of the scene flowed seamlessly.
Still skeptical as to whether a speed painting done across four surfboards on international television has been attempted before, but it was definitely the atmosphere to put the pressure on.
Find out more here
Campaign
Ownership of Discount Drug Stores successful loyalty campaign for 10x Beauty Brands Booster from intial concepting to delivery of final files.
The campaign spread across both print and digitial. Responsible for ensuring the creative direction of the campaign remained consistent across catalogue, in-store POS, and digital assets, from eDM to socials - which I also coded and animated.
It was enjoyable to lean into DDS’s playful tone of voice and develop a campaign that could be translated across various media, which was rolled out nationally across the country.
Digital Publication
From concepting to delivery of final files, this financial report was a fufilling job to design for an organisation with a great cause, in my role as junior designer at Wellcom.
34 pages of thoughtfully depicted statistics, reflecting the stories shared through 300 Blankets programs that deliver care and dignity to Victorian’s at risk or experiencing homelessness.
Find out more here
3D Motion
Speculating on the future of Italian architecture in the digital age. Observations while abroad and completing my studies in Milan.
How might these ancient materials adapt to the modern world in a way in which their integrity is preserved?
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3D Motion
A selection of 3D animations created for UK based jeweller, Lili Bunten.
Cast from the organic formations of passionfruit with an alternative edge, I knew Lili’s work would translate naturally into sculpted 3D animations, finding unexpected but interesting dialogue between the themes, while resonating with her audience.
The animations were employed across her Instagram and TikTok channels.
XYXLab Hypersext CityPrint and digital
Pasteups and socials for XYX Lab’s HyperSext City.
The research that XYX has carried out into creating safer public spaces for women and the LGBTQI+ communities, is nothing short of immense. For this specific activation, the data collected is represented in narratives about how spaces are occupied and accessed by these individuals.
The pasteups were featured in multiple high risk areas across Melbourne and surrounding areas.
Combining a boogie with some scribbles. Capturing the culture of a group dedicated to getting silly with their friends.
Illustration, posters and social media for various events in Melbourne/Naarm run by Kitchen Presents.
Print and digital
The commemorative tea towels have been illustrated, the foldout map has been folded, why isn’t this a festival yet?
An illustrated promotional campaign for the event my heart desires. Including poster design, merchandising and even wayfinding.